When most people think of local SEO, they tend to Google Business Profile, local citations and backlinks. When trying to get these “close to me” products, they are really useful. However, on-page optimization plays an important role in the signals sent to search engines to have an impact on your local rankings. On -page SEO helps you rank higher in organic products and in MapPack results as well. Here are five page optimization tips to help improve your local visibility in search. 1. Make sure your NAP is CompliantNAP is an abbreviation of name, address and telephone number. These three simple pieces of information can shape or break your local SEO strategy. Make sure you have this little bit of information displayed prominently on your website. The footer is a good place to place your NAP because it will appear on every page. It’s better to link it to your Google Map. You can also display your NAP on the service area page and on your body contact page. Inequality is important. It’s important that this basic business information is the same whereve rwhatsapp phone number list your customers find you online-and wherever Google might use it as a comparison to ensure its accuracy. This helps crawlers and bots link the dots on your Google Business Profile, your website and other local keywords through the site. Don’t get lost in small details like street name acronyms. It doesn’t matter as long as you still choose one and stick to it. 2. Edit your content on the pageYour website content is a time to show your customers and search engines that you are the authority in your area for the services you provide. Include specific details such as landmarks and street names, in addition to the services you provide in this area. Make it clear why customers need your services in that particular area. The more you hear that you are part of it, the better the user experience for your customers. Think as your customers think. If you were looking for a service near you, what words would you use? Will you include the local metro, city, or neighborhood? The answers to these questions will help you identify the type of content you need and the keywords that should be included in this content. These keywords will help you focus on combined search [dentist in Chicago] and GPS -based search [dentist] when living in Chicago.