For the B-side, there are many similarities and commonalities in the bulk sms service acquisition of customers in the WeChat ecosystem, which shows that some rules and reusable methods can be extracted, and the idea of reviewing the entire "system + project" came into being. . Let’s talk about why WeChat ecology is important for B-side customer acquisition? Taking the official website of the B-end enterprise as an example, the registration conversion rate of 5% is an average level, and a large number of customers who spend a lot of money are lost. However, in view of the bulk sms service long purchase cycle of enterprise-level services and the characteristics of many purchase decision makers, customers who just look at the official website and leave now do not buy now, which does not mean that they will not buy in the future;
There is no need now, but it does not mean that there will be no bulk sms service need in the future... Wouldn't it be a pity to lose these potential customers who were finally created by the brand, bought with money, and had a certain interest in the product? How to continuously reach, nurture and incubate these potential customers and avoid being seized by competitors has become particularly important for B-end enterprises. From a domestic point of bulk sms service view, the reach rate of emails and text messages is really "moving", and the WeChat ecosystem is undoubtedly the best choice at present... 1. Project approval: do not do fleeting bursts of fission
In 2018 and 2019, the word fission was popular, and many bulk sms service fission cases of explosive models were born. But after a long time, you will find that many explosive fission is fleeting: The fun auction that broke one million PV in 4 hours, how much is left now? The 2019 Diligent Female Knowledge Fission, bulk sms service which has built hundreds of groups, didn’t take long for the groups to basically die (this is also the common situation of many group fission) … For To C, it may be necessary to obtain large volume in the short term, but for To B, it may be better to have a long stream of water. Therefore, the main positioning of our fission at that time was not a short-term explosion, but a sustainable fission. Here are a few key points for the project: Promoted enterprise products: