I have been in the G-end for nearly a year, and I have written an article about the G-end market prospects and product features before: the market prospects of Internet + government services and the characteristics of G-end products . This time, I will analyze G-end products based on my work experience in the first quarter of this year. What is a G-end product There are many people in the market who think that G-end products are a branch of To B. bulk sms service The author admits that B-end and G-end have a lot in common, but I have different opinions after working on G-end products for a year. From the perspective of customers: they all involve users, stakeholders, and decision makers; users are the real users of the product, and they are front-line operators. They have little right to speak and have little influence on whether the product is used; bulk sms service It is the leader of the user, and the stakeholder's return will affect whether the leader uses the product; the ultimate decision maker is always the leader.
In terms of function: they are more biased towards business, focusing on business logic, and they are both priority functions in function and interactive experience, and interactive experience will be bulk sms service considered second... Although they have a lot in common in many aspects, the author always believes that there are essential differences between the G-end and the B-end. As follows: The essential difference of product positioning The positioning of B-end products has two directions: throttling and open source . One is to increase profit margins from cost savings, and the other is to make profits from external expansion. Throttling : By improving the company's work efficiency, assisting decision-making, etc. For example, the OA system that enhances the company's collaborative efficiency, the CRM system that assists sales personnel to manage customers, bulk sms service and the financial management system that assists financial personnel can also feedback the company's cost from another aspect; Networking actually saves money from storage usage and material utilization. Open source (B2b model, B2C) :
Open source is easier to understand. Those who have their own products will sell goods or divert traffic through the Internet. If you are a foundry, you will join the supply chain, be a link in the bulk sms service supply chain, and divert the flow through the supply chain. Through the above explanation, we can know that the positioning of B-end products is always inseparable from profit. At this point, the positioning of G-end products is completely different. The positioning of G-end products is to serve the public and regulate the market . Serving the public: It is convenient for enterprises or the public to do business, release policies and regulations, publicize, etc., such as online signing of commercial housing, ID card processing, etc.; Supervision of the market: such as capital supervision of commercial housing, etc.; Distinguish from users bulk sms service The users of B-end products are a certain type of users (maybe individuals or enterprises), and their users will not be too extensive depending on the company's own products. The user group of e-commerce products in the B2C model is C-end consumers, such as JD.com, Tmall, etc.,