Sometimes we digital marketers feel a bit like fortune tellers trying to figure out the future in tea grounds. What is really going on in the minds of consumers and what can we do to get them to notice our brand? Fortunately, as Image Manipulation the years go by, marketing is becoming more science and less art. The clearest example is neuromarketing , a discipline that applies neuroscience in the field of marketing to try to unravel how the consumer's brain works Image Manipulation and what areas should be activated to encourage them to buy.
So today I want to present you 5 neuromarketing tactics to sneak into the mind of your ideal client. 5 neuromarketing tactics for marketers The 5 neuromarketing tactics to analyze Image Manipulation the mind of your client 1) Eye Tracking: See Through Your Eyes As its name suggests, eye tracking or "eye-tracking" consists of following the movement patterns of the eyes of the participants in a study. In other words, it is a tool that allows you to Image Manipulation see your brand through the eyes of your potential customers, not only in the laboratory but also in real purchase scenarios.
Since modern eye-tracking devices are so lightweight and portable, study participants can wear them while visiting a store or watching a television show. Thus, brands can obtain answers Image Manipulation to many questions : How much attention do consumers pay to promotional items near the entrance? Do customers really read the signs, or do they just run their eyes over them without pausing? What are their attention patterns like when Image Manipulation they are trying to choose a product on a shelf? Do viewers pay attention to product placement? As you can see, eye tracking opens up a whole world of possibilities unimaginable for conventional marketing studies.