the Porter Analysis Allows Us to Find Out How These Companies Enter the Sector and Define Strategies to Counteract Them, Such as Improving Advertising Campaigns, Sales Channels or Better Offers for Customers. a Very Common Example Is Usually Found in Beverages, Whether They Are Water, Carbonated Soft Drinks or Isotonic Drinks. 5# Rivalry Between Competitors Porter's Fifth Force Appears When the Number of Strategies Among Our Competitors Is High. the Rivalry Is Increasing as More Competitors Appear, with Greater Size and Capacity.
It Also Influences That the Costs of Fixed Products Are High, the Product Is Perishable, Price Reduction or Even Absorption of Companies. Analyzing the Rivalry Between Our Competitors executive list Allows Us to Take Advantage and Find Out What Aspects We Can Unseat the Competition. Either by Reducing Prices, Offering Added Value to Our Products or Increasing Their Production. for Example, We Find It in Drinks. the First Case That Comes to Mind Is Precisely Between Coca Cola and Pepsi. Examples of Porter's 5 Forces Applied to a Company Finally, We Are Going
to See an Example of How Porter's 5 Forces Are Applied Directly in Companies. for One, We Have Starbucks . the Coffee Chain Analyzed the Key Characteristics of the Competition in Its Industry. It Faces Stiff Competition Given the Large Number of Companies in the Market Around the World, the Moderate Variety of Products, and the High Probability That Customers Will Switch Businesses. in This Sense, Starbucks Has a Smaller Number of Buyers and High Prices, Along with Substitute Products. This Increases the Chances That Customers Will Switch. Using Porter's Forces, the Chain Also Looked at the Bargaining Power of Suppliers, So They Buy from Different Sources to Avoid Monopoly. on the Other Hand, We Also Have the Example of Uber . Transport Platform Customers Have High Bargaining Power,