It fits Shotland's Digital Pig lipstick theory which states that sooner or later all local search products will start to look like a digital version of printed yellow pages. IMO, there are three main reasons why our Industry Email List customers might be interested in this service: Remove advertisements from a business profile. It's one of the oldest tricks in the yellow pages book, probably because it works. All features that are essentially the Google equivalent of a "bold list". Given the basic generic look of all GMB pages, anything that can be done to make the Industry Email List business stand out would be desirable, depending on the price of course. Google customer support. I'm pretty sure
I speak for every business Industry Email List and agency that's had the headache Industry Email List of running a GMB profile that's been algorithmically or deliberately screwed up when I say millions of businesses are willing to spend money on Google if they can provide a service that helps solve these problems effectively. In fact, forget the previous two points. Nobody asks for that kind of stuff. They demand reliable customer support. » “Of course, Google will be able to charge businesses for 'enhanced profiles', just as YPs had done for the past hundred years. And when they do, Industry Email List I guess local businesses will have a particular finger for the most part. » Chris Silver Smith, Silver Media "Why is Google interested in this?
Google seems to want to be so feature-rich that they will increase their stickiness to the point where consumers won't need to click away from the walled garden to successfully locate businesses, Industry Email List select them In regular keyword research, featured snippets increasingly answer consumer questions and, in many cases, don't even provide a referral link to information sources. Feature additions, such as many in-place calculators, Industry Email List embedded in search results, are all aimed at keeping end users in Google. This is directly to compete with Facebook and others." so they are considering asking companies to offset this cost directly. "