Therefore, the real price setting needs to be done through the data of "competing products" to be more effective. First of all, I pulled a copy of Dyson vacuum cleaners in all price segments from Business Staff (Amoy Department) executive email list and Shangzhi (Jingdong), performed summary calculations, corrected the data appropriately, and sorted them according to sales, as follows: Knowledge Point - How to Price Based on Competitors It seems that there is no rule. Sort by executive email list the actual transaction amount and look. At the distribution of price segments, as follows: Knowledge Point - How to Price Based on Competitors.
The price range is relatively evenly distributed, from 2500-5600, and the gap between one grade is between 100-300 yuan. Therefore, either set the price in the range not covered by the other party, or set the price lower than the executive email list other party under the same functional attributes. However, according to this picture, it seems that between the 2500-5600 price range, other brands have little executive email list chance, either below the 2500 price range or above the 5600 price range. Otherwise, with Dyson's brand premium capability and popularity, it may be difficult to be a cordless vacuum cleaner in this range.
However, if you look at price range and sales together, you can see opportunities. Knowledge Point - How to Price Based on Competitors The price is the center of the circle, and the area represents sales. The larger executive email list the area, the higher the sales. Therefore, from the processing method in the above figure, we can immediately see that the sales of opponents in certain price ranges are not good. Therefore, theoretically speaking, if the product executive email list strength (functional attributes) is in the upper price range, and the actual product price is in the lower price opportunity range, it is very likely to sell out.