And how do we break the power of big tech ? I went looking for alternatives. Current internet dominated by big tech New on Frank watching Marketing in times of crisis: the changed role of advertising & sales ma New social app Berea is growing explosively: this is how it works sat 10 tips & 10 tools for organizing communication work fri Interties' strategy: Tikor, kidfluences & focus in communication do As a marketer, you need to know this about the customer data model do Jack Dorsey (former Twitter CEO) recently wrote that he regrets his role in the creation of a centralized internet: Centralizing discovery and identity into corporations really damaged the internet. He refers to the fact that today a few large companies (also known as 'big tech') dominate the internet. We've been hearing this sound for years, from different angles.
For example, Tim Berners-Lee (founder of the World Wide Web ) has argued for years that big tech has too much power. Our personal data is trapped in their silos. He wants power back in the individual and is working on 'pods'. These are like vaults in which you store your own data and give job function email list companies permission to access some of that data (source: The New York Times ). In the Netherlands there are also well-known champions of a freer internet, such as Marleen Sticker (director of Waa and author of the book The Internet is broken ) and José van Dijck (professor at Utrecht University).
Van Dijck tells De Greene Amsterdammer that she now sees the problem of the power of social networks in the war between Russia and Ukraine: These companies are given the task of moderating an information war. Do we allow Russia Today to spread disinformation, do we keep certain sites online? Those are gigantic responsibilities, which in the past were borne by states and democracies. Is Web3 the Answer?
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