The conversion funnel is a very useful tool to help us understand the phases Jewelry Retouching that a user goes through to become a customer. To be able to accompany you on this journey, we have to adapt our content marketing to each of these phases. In this article, we're going to look at a summary of each stage and the types of content that work best in each. Let's go there! Do you want to improve conversions to sales or contacts in your funnel? Click here and download our ebook where we explain the Funnel Advertising methodology. With it you will improve results and optimize the investment.
The best types of content for each phase of the TOFU MOFU and BOFU funnel Jewelry Retouching The 3 phases of the conversion funnel In the TOFU or "top of the funnel" phase , the user has just identified that they have a need and is investigating possible solutions. This is where the first contact with the brand occurs. To help you, we must provide general informational content to help you answer your most basic questions. The MOFU or "middle of the funnel" phase is characterized by a more in-depth investigation. The user already knows your brand and is trying to find out if your Jewelry Retouching products or services suit their needs.
Therefore, we will be offering more detailed content about our solution, keeping Jewelry Retouching in mind that it is not yet ready for the final conversion. Finally, in the BOFU or "bottom of the funnel" phase , we will try to help the user to take the final step and become a customer of the brand. To do this, we will offer you more specific Jewelry Retouching content, such as product tutorials or even personalized advice.