Figure 15: Ranking of "ONE·One" on the free reading list on the iPhone side 3. Comparison of competing products Selection criteria for competing products: high-quality content whatsapp Database push platform, products should be updated daily, and target users are the same or similar. MONO Mao Nong: A direct competitor of "ONE·One", a high-quality content cultural community against boredom. Douban: An indirect competitor of "ONE·One", a high-quality content cultural community, covering books, video and other content. Figure 15: Product ranking comparison Figure 16: Comparison of three product data Figure 17: Comparison of product active user data Compared with Douban: As can be whatsapp Database seen from the data in the above figure, compared with Douban, “ONE·One” has a certain gap with Douban in terms of ranking and number of active users.
In terms of target users, Douban has a larger content range than "ONE·One". Douban also became famous earlier and has a better product foundation. Therefore, Douban's comprehensive strength is whatsapp Database stronger than "ONE·One". Compared with MONO Maonong: Maonong aggregates high-quality content from major platforms, enriches the content of products, and creates a high-quality UGC community at the same time. However, because the competition of similar products is too fierce and the operation ability is not strong, the product ranking is not high. Compared with whatsapp Database Maonong, "ONE·One" has more accurate users and higher-quality content, and because Han Han and the main creative members of "Solo Group" are influential, "ONE·One" is more competitive than MONO Maolong.
The purpose of comparing competing products should be to learn from each other's strengths and complement their weaknesses to obtain ideas for further product whatsapp Database improvement. The general improvement suggestions will be given in the summary section. 4. Analysis of user opinions In the Huawei App Market, the score of "ONE·One" is 4.4 points, the score of Xiaomi App Market is 4.0 points, and the positive rate is 73%. Through Ku Chuan's analysis of the product data of "ONE·One" and the summary of user evaluations, the following aspects are whatsapp Database obtained: 1. High-quality product content attracts users Many users said that the high-quality content of the product attracted users.