A/B testing marketing campaigns is a reliable, but slow process. To track results, marketers can only test one variable at any given time. When it comes to testing social media elements, such as the impact of one photo on another or the engagement rates generated by two headlines written for the same content, the results are pretty straightforward.Problems start to arise when you want to test a lot of different variables, and especially when you buy email list want to try as many combinations of those variables as possible. As content marketers continue to take more nuanced and layered approaches to brand storytelling, many other elements are at play,
all contributing to the success of a single piece of content. Given buy email list the time it takes to test the performance of each pairing, it becomes impractical, if not impossible, to be thorough in your testing efforts.Marketing technology developers understand this and they are eager to provide tools that replace some of this manual testing with automated solutions. One such solution that is getting a lot of attention right now is Google's responsive search ads. This new ad product allows marketers to write up to 15 different headlines and four ad body text descriptions to display in a responsive search ad. Google then uses contextual information to automatically select the best title and description for a given scenario.
Consider the implications on other marketing channels. Social media buy email list posts can be automatically scheduled to be sent at an optimal time. Emails too. For content marketers, titles and preview text can be optimized on a case-by-case basis without requiring any extra effort. These technological advances make it easier and faster for content marketers to offer people a wider range of personalized experiences beyond two slightly tweaked test versions. The applications of automation are endless.Nevertheless, concerns about quality and optimization are valid, especially when these automation solutions are unproven. But even these concerns may disappear once artificial intelligence is added to the mix.