The more your content is shared and explored, the better your performance will be in the SERPs. Convert. As your efforts begin to attract new customers, your engaging content should encourage conversions. Remember that task-based content can be very helpful in getting customers to click the buy button or visit you in a store. Monitor. You should always keep a close eye on your mobile Shadow Making site to see how well your content and design are meeting your goals. If you see above-average bounce rates for a particular page, for example, look for differences that might be turning customers off. Measure. Use mobile metrics to see how customers interact with your mobile site and how that influences customer Shadow Making behavior across all channels. Remember that customers can shop on their mobile devices and complete their purchases in-store or on a desktop computer. Look at your conversions, share of voice, and similar factors that help you get the big picture.
Final Thoughts Mobile has taken the world by storm and the trend shows no signs of slowing down. 2016 will see even more mobile growth as people recognize the convenience of using these devices to access the web and participate in mobile commerce. Location-based marketing Shadow Making and mobile payments will be a key feature of mobile strategy in 2016. Brands that want to stay competitive need to optimize their sites, track performance, and ensure that their mobile strategy, not Shadow Making just the site, is ready today. The opinions Shadow Making expressed in this article are those of the guest author and not necessarily of Search Engine Land. Staff authors are listed here. SHARE, THANK YOU! Impact of trust and unique identification on semantic search Impact of trust and unique identification on semantic search Is your content trustworthy and does it matter? Columnist Barbara Starr explores how Google might use Shadow Making trust as a signal when displaying search results. Read more AdWords Shopping Ads Improvements: A Round-Up AdWords Shopping Ads Improvements: A Round-Up Columnist Frederick Vallaeys notes that AdWords recently launched many new features for Shopping ads.
Are you taking advantage of it? Read more Psst! These keyword opportunities are right under your nose Psst! These keyword opportunities are right under your nose Columnist Shadow Making Stephan Spencer shares his tips for finding new keyword opportunities from your existing data. Read more Can Yahoo Gemini Succeed in Search? Weighing SEM frames Can Yahoo Gemini Succeed in Search? Weighing SEM frames Yahoo's foray into search advertising faces a mountain of challenges, from volume to functionality. Industry leaders share their thoughts on Gemini's trials, promise and future. Read Shadow Making more 6 Things to Know Before Using Facebook for Local Search and 6 Reasons Why FB Search May Dominate 6 Things to Know Before Using Facebook for Local Search and 6 Reasons Why FB Search May Dominate Now that Facebook's Universal Search includes public posts, columnist Wesley Young examines the pros and cons of using Facebook for local search. Read more Friends links